Vaping news -non smokers unlikely to take up vaping

There have been lots of developments in the vaping industry this month, including important new findings on attitudes towards electronic cigarette use, and an innovative new hybrid device that combines vaping with real tobacco. Read on to find out more.

CDC study shows non-smokers are highly unlikely to start vaping

A newly released American study from the Centers of Disease Control and Prevention has given good evidence to suggest that very few non-smokers try vaping. One of the most common arguments against electronic cigarette use is that they may encourage non-smokers to vape and develop an addiction to nicotine, or even be used as a gateway to traditional smoking. This study helps to dispel this belief and further reinforces the benefits that vaping provides to those who want to quit smoking tobacco.

The CDC study has also provided further insight into the types of people likely to try vaping, which is incredibly useful for the American electronic cigarette market. Adults between the ages of 18 and 24 were most likely to try vaping (21.6%), while those over the age of 65 were least likely to sample it (3.7%). The likelihood of people trialling electronic cigarettes decreases with age; 16.6% of 25 to 44-year olds have tried it, while just 10.2% of 45 to 64-year olds gave e-cigs a try. Men were also slightly more likely to try vaping than women, with 14.2% of men giving vaping a go compared to 11.2% of women.

However, the most significant find of the study was that current smokers (15.9%) and those who had quit smoking within the past year (22%) were the most likely groups to quit smoking, and current smokers who tried to quit within the past year were more likely to vape (20.3%) than those who had not attempted to quit tobacco (11.8%). This demonstrates that those who want to quit smoking view electronic cigarettes as a safe alternative to tobacco and an effective method of giving up normal cigarettes.

Over 50% of Americans misinformed about health benefits of e-cigs

Meanwhile, another study conducted on behalf of the Boston Globe and Harvard T.H. Chan School of Public Health has found that many Americans are ignorant to the health benefits of vaping as a result of inaccurate scare stories spread by public health campaigners. 32% of the public said that they believed vaping to be just as harmful as smoking tobacco, while 6% even believed it to be more dangerous. 14% were unable to state whether or not they believed vaping to be safer or not, which suggests that there is simply a lack of knowledge on the subject among American people.

There is currently no evidence to suggest that e-cigs cause lung cancer, heart disease or any other health conditions associated with tobacco use, and in August this year Public Health England even concluded that e-cigs are 95% safer than tobacco. Despite this, it seems that a large proportion of Americans are unaware that vaping is a safer alternative and there needs to be far more accurate information made available to the public to change views and encourage more smokers to make the change to improve their health.

President of the American Vaping Association, Gregory Conley, has proclaimed it a "scandal" that over half of Americans are misinformed or simply uneducated on the subject. His belief is that "dishonest and unethical campaign tactics" are smearing the reputation of electronic cigarette use, and that if current public opinion is to support heavy taxing of e-cigs, those who want to use the devices to quit tobacco will be punished and will find it much more difficult to beat the habit and improve their health.

Hybrid electronic cigarette set to launch

British American Tobacco is set to launch a new hybrid electronic cigarette called iFuse which is said to allow smokers to continue to use tobacco with reduced health risks. The e-cig will contain very small amounts of tobacco in an attempt to give a better flavour, without creating harmful toxic emissions or second-hand smoke.

The iFuse will look and work in the same way as a normal e-cig, but heated vapour will pass through a small capsule of real tobacco in order to give a better flavour. Since the tobacco is only warmed and not burned, the resulting emissions will be much cleaner in comparison to cigarettes. Kingsley Wheaton, director of technology at British American Tobacco, has explained that, so far, toxicological studies performed on the devices show that aerosols emitted from the iFuse are similar to those emitted from a normal vaping device. However, health research is still in its very early stages and there is much more to be done before it is understood if the iFuse will be as safe as normal electronic cigarettes.

Since the iFuse will only gradually be rolled out, it will likely be some time before we see significant reviews and really understand if the device provides a better vaping experience, particularly when up against sub ohm tanks which already provide improved flavour and a warm vape to better mimic the process of smoking tobacco. Although the hybrid devices are said to significantly reduce the harmful effects of tobacco, they will still contain a small amount of tobacco and this may put off many e-cig users who have turned to Kanger devices and similar sub ohm tanks to avoid the health risks that tobacco presents.

Furthermore, the iFuse will be subject to the same levels of regulation and tax as traditional tobacco products; they will still contain graphic health warnings on the packets and be hidden from view at tobacco kiosks. However, since the amount of tobacco in the iFuse devices will be much less than that of a packet of cigarettes or tobacco, the overall tax cost is likely to be smaller, which may appeal to current smokers who are interested in switching to a more cost effective option. For those who have already made a successful, permanent switch to e-cigs though, using the iFuse may seem like a step backwards


Rory Spurling

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